Scarlett Johansson Understands the Power of Feel-Good Jewelry


She may be one of the most celebrated stars of Hollywood, but Scarlett Johansson is a consummate New Yorker. Walks in Central Park are her daily ritual, escaping out east is her summertime rite, she loves bagels, and she belongs to Saturday Night Live’s vaunted Five-Timers Club (a тιԍнт membership list that includes Candice Bergen, Drew Barrymore, and Steve Martin). Plus, she is the highest status of New Yorker: she was born and raised here. And, like the best kinds of New Yorkers, she gives back to the community. Not by mindlessly writing checks to big foundations or pᴀssively lending her name to causes, as individuals of her caliber are generally wont to do, but by really doing the work.

It helps to have a collaborator who is equally game. In this case that is David Yurman—the jeweler tapped the actress to be its ambᴀssador last year. But a typical celebrity brand partnership this is not. The Yurmans (David and Sybil founded the company in 1980; their son Evan is now its president) are famously philanthropic. Which means their relationship with Johansson isn’t just in service of promoting jewels—it’s also a rare one that not only serves a charitable purpose, with a portion of proceeds directed to an organization, but actually gives the actress full agency in choosing the cause she would most like to champion.

Scarlett Johansson’s latest campaign for David Yurman, called Nature’s Artistry, was sH๏τ on Long Island. “It’s such a beautiful, magical place,” she says. “And it reflected this idea of a celebration of nature as a constant source of inspiration.”


“Oftentimes I feel like I’m asked to highlight a preexisting charitable component or it feels like a corporate obligation, but the Yurmans are so genuine and hands-on,” Johansson tells T&C. “It really feels like a family-run business, and the charitable component is totally authentic to who they are. It’s something that comes naturally and willingly from them.”

 

Aligning with a New York-based foundation servicing New Yorkers was a priority for Johansson, who was drawn to the work of the Lower Eastside Girls Club, a nonprofit that empowers young women and girls with skills in leadership, entrepreneurship, arts, and STEM, and provides them with a safe space to pursue them.

“I was looking for an organization that had that kind of grᴀssroots reach and drive, with a low administrative cost where you could see your donations affect change,” says the actress, who soon stars in Asteroid City, the new Wes Anderson film that comes out next month. Her sincere enthusiasm for the LEGC’s mission is palpable: “It’s a fantastic organization and the young women that come out of there are really inspiring and most go into other kinds of social work, which is just awesome. They pay it forward.

 


This content is imported from youTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Through this philanthropic initiative with David Yurman, which is now in its second year, they have raised more than $300,000 for the LEGC, and counting—until June 30, 20% of sales from a selection of jewelry handpicked by Johansson will go to the charity. There are 12 pieces, all a reflection of her tastes, from variations on hoops and chains (aka New Yorker staples) as well as a couple of amulets for some talismanic good vibes. “They are things that feel timeless and easy to wear—and pair with other things,” she says.

They might also be the sort of heirlooms she could one day pᴀss down to her daughter, who, at age 8, is already something of a jewelry collector. “She’s like a magpie,” Johansson says. “It’s so funny, she’s been wearing stacked bracelets since she was like 2. She’s got her own look—she knows what she likes.” Another consummate New Yorker in the making.


Related Posts

“Mike Tyson, 58, Breaks Down: His Shocking Escape from Diddy’s Wild Parties Exposed (Watch Video!)”…..see more

In a compelling YouTube video, former heavyweight champion Mike Tyson courageously opens up about his past interactions with music mogul Sean “Diddy” Combs and the troubling atmosphere surrounding the exclusive…

Read more

SHOCKING NEWS: Kanye West reveals LeBron James slept with Diddy for $100 million. DIDDY asked him to…..see more

Did Kanye West claim that LeBron James slept with Diddy for $100 million and sold his soul? Discover the shocking details and the truth behind these allegations. Read more. Image…

Read more

Justin Bieber Admits He Slept With Meek Mill And Diddy In The Past In Exchange For…..

In a surprising revelation, Justin Bieber has reportedly admitted to having intimate encounters with both Meek Mill and Diddy. The statement has sent shockwaves through the music industry and fans…

Read more

Keanu Reeves Sends Hollywood Into a Mess By Apologizing For Keeping People Worried By Staying Silent About Diddy’s “Of Course I’m Not Related To That Bad Guy”…..read more

Keanu Reeves, known for his humble demeanor and enigmatic presence in Hollywood, sent shockwaves through the entertainment world with an unexpected apology. The beloved actor recently broke his silence, addressing…

Read more

When Rihanna Was 16, Diddy Threatened Her “Either Sleep With Me Or Go Out The 29th Floor Window”, Even More Frightening, He Forced Her To…

On September 17, 2024, entertainment mogul Sean “Diddy” Combs was arrested at the Park Hyatt New York Hotel. From here, the dark curtain of the American music industry was brought…

Read more

At 17, Brad Pitt’s Daughter FINALLY Confirms What We Thought All Along: He FORCED Me To…..see more

Shiloh Pitt: Navigating Stardom and Identity Beyond Hollywood The Enigmatic Life of Shiloh Nouvel Jolie-Pitt: A Journey of Identity and Purpose Shiloh Nouvel Jolie-Pitt, the daughter of Hollywood titans Brad…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *